Communicating the Challenge of Antimicrobial Resistance:
How to Increase Public Understanding of Drug-resistant Infections
Organized by The Wellcome Trust and the European Public Health Alliance
7 SEPTEMBER 2016
A media briefing for all journalists and communications professionals involved in communicating about drug-resistant infections. How can we tackle misconceptions, increase public understanding and encourage behaviour change?
Antimicrobial resistance (AMR) is one of the most serious health issues we face today, and yet studies have shown the general public does not know what it means, how it might affect their lives, and what actions they can take to reduce the threat of drug-resistant infections and the devastating consequences of this approaching public health catastrophe.
Dr Dominique MONNET
Head of Programme Antimicrobial Resistance and Healthcare-associated infections (ARHAI), European Centre for Disease Control
AMR over time: Challenges, changes and opportunities
Marketing & Communications Project Manager, Wellcome Trust