Agricultural multinational Monsanto announced on 11 May 2004 that they have given up on further development or open field trials of its genetically engineered “Roundup Ready” wheat.
This follows similar announcement in 2003 on the withdrawal from the development of pharmaceutical crops.
Greenpeace says that it’s a hard-won victory for every environmental group, every consumer, every cyberactivist who has said “no” to genetically engineered foods.”
Greenpeace believes that Monsanto’s decission is due to an overwhelming market rejection of this particular product.