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A new global campaign will bring together health experts and policy-makers to comprehensively address the current global epidemic of obesity and diabetes by reducing ‘unnecessarily high’ levels of sugar, in (mainly processed) food and beverage products, by up to 30%. The campaign is to move out of the stagnation and inactivity caused by the industry’s marketing strategies, governments’ self-regulatory approaches and consumers’ education.

It is estimated that even a 20-30% reduction in sugar over time (3 to 5 years) will cut our calorie intake by about 70 to 100 kcal a day – enough to reverse a progressing obesity trend.

For more information on the campaign visit and read the Press Release: Worldwide experts unite to reverse obesity epidemic by forming ‘action on sugar’.

The Action on Sugar campaign as presented in the news:

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