COFACE, the Confederation of Family Organisations in the European Union, recently launched a new education tool in the arena of food and nutrition aimed at emphasising the link between food marketing and advertising.
Due to the fact that the majority of studies evaluating the links between food marketing/advertising and young peoples’ behaviours are sponsored, in one way or another, very few of these studies are trustworthy. Yet, these papers do emphasise the impact that advertising has on children as well as on their parents’ purchases.
Aware of this relation and willing to tackle today’s alarming trend in obesity and childhood obesity in particular, COFACE, the Confederation of Family Organisations in the European Union has developed a nutrition education tool called Nutri-Medias.
Commitment to the EU Platform for action on Diet, Physical Activity and Health, Nutri-Medias is an educational tool in the area of nutrition. It targets young people – the section of the population most likely to build up their food and nutrition habits under the influence of the industry’s advertising.
Nutri-Medias is chiefly targeted at family organisations, schools and parents’ associations that are in contact with young people aged 7-14 years old.
Officially launched in Paris on 26 October 2012, Nutri Medias is for the moment only available in French but will be soon translated in to other languages.