Towards a childhood free from unhealthy food marketing
Explore what the EU can do to protect children’s rights and healthThe evidence is clear: unhealthy food marketing affects what children eat and ultimately, their health and well-being.
European health, consumer, child, and family organisations call on the EU to tackle the exposure of young people to the promotion of nutritionally poor food.
A blueprint Directive presents how the EU can use its powers to regulate health-harmful cross-border marketing.
Blueprint Directive
Call to Action
Reading List
Protect children from the marketing of nutritionally poor food by:
Towards a childhood free from unhealthy food marketing
9 November 2021
Supporting Organisations:
- Association of European Cancer Leagues (ECL);
- Confederation of Family Organisations in the European Union (COFACE);
- Eurochild;
- EuroHealthNet;
- European Association for the Study of the Liver (EASL);
- European Chronic Disease Alliance (ECDA);
- European Childhood Obesity Group (ECOG);
- European Heart Network (EHN);
- European Oncology Nursing Society (EONS);
- European Public Health Alliance (EPHA);
- European Public Health Association (EUPHA);
- foodwatch;
- International Association of Mutual Benefit Societies (AIM);
- International Diabetes Federation Europe (IDF Europe);
- Safe Food Advocacy Europe (SAFE);
- Standing Committee of European Doctors (CPME);
- The European Consumer Organisation (BEUC);
- The Good Lobby;
- United European Gastroenterology (UEG);
- World Cancer Research Fund International (WCRFI)
More resources:
End child obesity by tackling child exposure to unhealthy food marketing
Children are our future: we must not fail them in the fight against NCDs
Time for an EU Marketing Directive that puts infants and children first
AVMSD vote fails to ensure a healthier, future-proof marketing environment
Want to know more?
Nikolai Pushkarev
Policy Coordinator, Food Systems & NCD Prevention
nikolai.pushkarev@epha.org
With special thanks to Prof. Amandine Garde, University of Liverpool
Lead author of the blueprint Directive.
Also thanks to Dr. Marine Friant-Perrot, University of Nantes, and Dr. Mimi Tatlow-Golden, Open University, as well as all participating organisations (see above) for their input and expertise.
