Towards a childhood free from unhealthy food marketing

Explore what the EU can do to protect children’s rights and health

The evidence is clear: unhealthy food marketing affects what children eat and ultimately, their health and well-being.

European health, consumer, child, and family organisations call on the EU to tackle the exposure of young people to the promotion of nutritionally poor food.

A blueprint Directive presents how the EU can use its powers to regulate health-harmful cross-border marketing.

Blueprint Directive

Call to Action

Reading List

Towards a childhood free from unhealthy food marketing

9 November 2021

More resources:

End child obesity by tackling child exposure to unhealthy food marketing

Children are our future: we must not fail them in the fight against NCDs

Time for an EU Marketing Directive that puts infants and children first

AVMSD vote fails to ensure a healthier, future-proof marketing environment

Want to know more?

Nikolai Pushkarev

Policy Coordinator, Food Systems & NCD Prevention

With special thanks to Prof. Amandine Garde, University of Liverpool

Lead author of the blueprint Directive.

Also thanks to Dr. Marine Friant-Perrot, University of Nantes, and Dr. Mimi Tatlow-Golden, Open University, as well as all participating organisations (see above) for their input and expertise. 


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